
Before Marvel hit big with a run of cinema franchises, notably X-Men and Spider-Man, they had flirtations with lower-class approaches: Cannon (Captain America, an aborted Spider-Man), New World (The Punisher), an unreleased Roger Corman Fantastic Four made solely to secure the rights and, in the 1970s, a run of TV movies (Doctor Strange, covert Thor and Daredevil pilots in Hulk movies). This TV movie, scripted by David Goyer of the Blade films, feels like a throwback to those times: it gets all the characters from the comics onscreen and sketches elements from the originals, but that’s about it. Casting David Hasselhoff in the lead is the sort of thing which guarantees a high switch-off factor among fans, but with stubble, eyepatch and cigar he’s not a disaster – I’d have preferred Tim Thomerson, but who wouldn’t?
The agents mostly get to wear black leathers like the later film X-Men and point guns, but there’s a lot more fun to be had from the baddies, who have the hydra logo but not the silly green hoods: Peter Haworth wheezes as leftover Nazi Arnim Zola (not a big head on a TV screen, but nicely nasty) and Hess (combining two characters from the comics) steals the film with a cartoon German accent, a lot of seething Madame Hydra sexuality in super-tight designer outfits (plus poison lipstick) and a bit that prefigures O-Ren’s business meeting in Kill Bill as she impresses her lieutenants with her worthiness to take over Hydra by killing a grumbling underboss. This is a genuine comic strip performance, ridiculous but a great deal of fun, and Hasselhoff matches her tone. It’s not a serious take in the way that the X-Men or Spider-Man films are, but it is in the general region of the deliberate camp of some Marvels, as are details like the pasty-faced, bald, black shades-sporting Hydra goons. Sadly, the plot is from stock: missiles with virus aimed at New York, and a launch sequence that has to be stopped. In an era of Alias, it probably couldn’t have cut it as a series – though it might have fit comfortably into that cartoony Xena mould. Directed by Rod Hardy (Thirst).
